NEW YORK— October 20, 2020—Morgan James’ new release, Profit or Wealth?: Simple Rules for Sustainable Business Growth, by Ruth King, provides entrepreneurs with the necessary tips and tricks for avoiding business failure. 

Many business owners just worry about profits and ignore business wealth building, but a business needs both. In Profit or Wealth? business owners and entrepreneurs will find Ruth King’s “10 Rules of Profit” and “10 Rules of Wealth,” which will teach them how to live the life of their dreams. King gives simple and clear steps to show why building profit is not enough for a business to survive. She provides concrete examples of common mistakes made by business owners, and lessons they can learn from as a result. 

Informed by years of professional experience in finance and business, Ruth King understands how essential it is for businesses to intentionally build wealth. Unlike books which solely focus on building personal wealth, Profit or Wealth? takes a unique perspective on what really matters in financial statements. According to King, percentages don’t matter; dollars do. She warns that looking net profit percentages or gross margins can cause entrepreneurs to miss important weaknesses and needs of their business, which may ultimately impact its growth. 

If you would like more information about this topic, or to schedule an interview with Ruth King, please call Nickcole Watkins at 516.900.5674 

About the Author: Ruth King is a Profitability Master, an author, and has a passion for helping businesses grow profits and wealth. Ruth holds an MBA in Finance from Georgia State University and bachelor’s and master’s Degrees in Chemical Engineering from Tufts University and the University of Pennsylvania, respectively. She started the Decatur, Georgia branch of the Small Business Development Center in 1982.  She also started the Women’s Entrepreneurial Center and taught a year-long course for women who wanted to start their own businesses. More recently, Ruth was the instructor for the Inner-City Entrepreneur (ICE) program in conjunction with the Small Business Administration. She is part of Jim Blasingame’s Small Business Advocate brain trusts and appears frequently on his national radio program.  She has also been interviewed by the Wall Street Journal Radio Network, the Big Biz Show, and many regional and local radio programs. Ruth has appeared on MSNBC’s “It’s Your Money” program, Fox San Diego, and many other local television stations. Ruth has spoken internationally for Kohler, Carrier Corporation, Safeguard (division of Deluxe), and many other corporations and national/state/local associations. Ruth resides in Duluth, Georgia.  

More About This Title: Profit or Wealth?: Simple Rules for Sustainable Business Growth, by Ruth King, will be released by Morgan James Publishing on October 20, 2020. Profit or Wealth?—ISBN 9781642799392 —has 154 pages and is being sold as a trade paperback for $14.95.

About Morgan James Publishing: Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold. 

( www.MorganJamesPublishing.com )