How to Start an Empire
NEW YORK—August 15th, 2017—Morgan James’s new release, The Success Factor: Unconventional Wisdom for Small Business Success by Ernane Iung, weaves together a fun, informative commentary concerning the prudence of unconventional wisdom in business, for start-up entrepreneurs and new, fast growing companies.
The trouble with conventional wisdom is that it is not new. Ask anyone and it will have been heard a hundred times over from older relatives and mentors out of the game. The problem with many of these age-tested methods is how they do not translate to the current business climate. Or worse, they view symptoms of problems as their cause.
The Success Factor: Unconventional Wisdom for Small Business Success is a guide that understands how this older wisdom can be less than perfect. It instead offers cutting edge, proven practices fresh from the field. It does not tell, but suggests what might be done, letting readers access the material they need without citing doom and gloom if ignored. These practices are tools to be used by readers, not rigid plans for success. Anyone who controls their business can use what they need to solidify their business.
Within the unconventional wisdom, The Success Factor also engages with factoring, the importance of outsourcing, finding and marketing to the ideal customer, and outmaneuver and outperform the competition. These and other factors build upon the importance of solidifying and expanding the effectiveness of the business to enable optimum performance worth the effort of not only the employees, but the management team too.
If you would like more information about this topic, or to schedule an interview with Ernane Iung, please call Nickcole Watkins at 516.900.5674.
About the Author:
Srikanth The son of a physician and second of three boys, Ernane Iung was raised in Flint, Michigan the product of the combination of a Brazilian upbringing in a Midwestern home. That upbringing laid the foundation for an executive international career spanning 28-years, twenty of which were spent overseas in São Paulo, Brazil where he solidified his career working for multinationals with such household names as GE, Whirlpool, Philips, and Oster.
His international career has taken him across four continents, with travels all throughout Brazil and South America, in addition to Canada, China, Holland, Italy, Mexico, Spain, South Africa, and Saudi Arabia, just to name a few.
Ernane has been a C-Suite executive for more than 11-years and is an expert at running small companies, having done so with the sales subsidiaries of the multinationals he has lead. As part of this experience he has worked with hundreds of small businesses, ranging from mom & pop stores, corporations, and family businesses to start-ups; and it is this wealth of experience that has created the groundwork for this book.
More About This Title:
The Success Factor: Unconventional Wisdom for Small Business Success by Ernane Iung will be released by Morgan James Publishing on August 15, 2017. The Success Factor —ISBN 978-1683506171—has 174 pages and is being sold as a trade paperback for $16.95.
About Morgan James Publishing:
Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold. (www.MorganJamesPublishing.com)
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