We had a client ask why their book could not be found in the bookstores. It is a common question. One that I tried to answer last year in a post about logistics. Today I’ll approach it from a different direction. The sheer number of books that are being published. Let …
Source: The Bookstore is Outnumbered – The Steve Laube Agency
Are you the kind of writer who has several book ideas (or even written several books), possibly in different genres? If so, you may be wondering where to start. Which book should be the first one you write, or pitch to agents and editors? It’s a question worth asking, and you’d do well to …
Email marketing works. The stats prove that if you can get in someone’s inbox, you’re far more likely to get a purchase out of them.
Source: An Author’s Guide to Email Marketing – Chadwick Cannon
At its March 4 conference, the Supreme Court declined to take up Apple’s appeal in its e-book price-fixing case, effectively ending one of the publishing industry’s most closely-watched cases.
The pile of unsolicited proposal, queries, and manuscripts (both email and physical mail) is an unending source of delight and frustration. Delight when an amazing idea from an amazing writer arrives like a special holiday gift. Unfortunately that doesn’t happen as often as I would like. Instead there is a …
Source: Mistakes Writers Make in their Queries – The Steve Laube Agency
The Amazon bookstore in Seattle. Photos via GeekWire Just four months after opening its first physical bookstore in Seattle, Amazon.com is poised to open i
The seven publishers on this year’s list are a mix of veterans and newcomers.
Though this year’s list of fast-growing independent houses counts only seven publishers, entrepreneurs looking to crack into publishing should not be too discouraged. The two fastest-growing publishers on the list are relatively new, proving that even in an era when publishing models are in flux, people with good ideas and the ability to execute them can make a mark on the industry…
New York–based Morgan James Publishing’s growth was led by sales in its core category, business books. Frontlist titles DotCom Secrets, Entrepreneur’s Solution, Shareology, and Common Thread of Overcoming Adversity and Living Your Dreams all sold well in trade paperback, says David Hancock, president of the company, while a number of backlist business titles continued to be popular. Morgan James, which opened a number new imprints in recent years, did not start any additional imprints in 2015, but its more recent imprints did have some solid sellers last year. Masked Saint was Morgan James’s top fiction seller, while Dance with Jesus led its faith division. Mermaids on Mars, which did well in a number of nontraditional outlets such as Pottery Barn, was the bestseller in the children’s division.
E-book sales were down a bit in the year, particularly in nonfiction, but a rise in trade paperback sales more than offset the decline, Hancock says. E-books accounted for about 15% of the publisher’s nonfiction sales last year, down from 25% in 2014. E-books sales of fiction rose slightly and accounted for 50% of fiction sales.
Morgan James has continually experimented with different ways to reach the market, some of which have worked, while others have been a disappointment. The publisher scaled back its audio business last year because of weak sales, but its speakers group had a small profit, Hancock says.
Morgan James was an early user of Aerbooks’ direct-to-consumer platform, and though its relationship has brought it attention from agents and authors, sales have been slow. Hancock is hopeful that following the purchase of Aerbooks by Ingram, sales will pick up. The publisher’s deal with Shelfie to combine e-book and print purchases has worked better, Hancock says. “Name and email captures continued to rise,” he notes. The authors and Morgan James are using those names to build relationships with readers.
Morgan James has always specialized in publishing entrepreneurial authors, offering small advances and higher royalties, and having authors commit to buying a certain number of books at an author rate. Though that has worked well, Hancock says the company spent six months working with the Authors Guild to make its author agreements more “author friendly,” with greater transparency.
Morgan James expanded its geographic footprint last year. It opened a satellite office in Nashville, and Hancock hopes to establish a London office this year.
Although revenue at Barnes & Noble fell 1.8% in the third quarter, net income increased 11.2%. While delivering its latest earnings report, the retailer also said it is planning to open four new concept stores by April 2017.
Source: With Earnings Up in Q3, B&N States Plan to Open New Concept Stores
A blog can sell books like a machine, if only you know how to use it strategically.Here are six easy ways to use your blog to drive book sales.
New YORK—March 1, 2016—Morgan James’s new release, Who Do You Think You are?: Understanding Your Personality From the Inside Out by Tina Thomas, helps readers understand how to influence their own personalities.
Dr. Thomas not only presents psychological theories of personality to support her points, but she connects psychological and biological approaches to personality in a new way. The groundbreaking result provides a compact, more complete vision of personality research.
She explains the different types of chemicals, human personality, and how people can influence those chemicals to improve quality of life. Being aware of the biological processes affecting personality can allow people to feel more compassionate toward themselves and others.
The author presents information that, if implemented, will guarantee peace in readers’ future relationships. By learning the nine basic languages of human personality the author describes, people can better understand how to connect and foster relationships with people who have different personality types than their own. For example, some people naturally are anxious or moody, and this book can help readers understand their mindset.
With Dr. Thomas’ insights, readers will understand personality, and its biological basis, in an entirely new light. This new information will provide readers with greater understanding of themselves and more motivation to confront the future.
If you would like more information about this topic, or to schedule an interview with Tina Thomas, please call Nickcole Watkins at 516.900.5674.
About the Author:
Dr. Tina Thomas holds a PH.D in biopsychology and is a board-certified social worker and registered nurse. She currently serves as director of the Gestalt Institute and Relationship Center of New Orleans. As an expert in personality, Dr. Thomas has appeared on ABC, NBC and Fox networks, as well as authored The Ultimate Edge – How to Be, Do and Get Anything You Want. She is an enthusiastic, innovative leader, and has won many awards for her public speaking engagements.
More About This Title:
Who Do You Think You are?: Understanding Your Personality From the Inside Out by Tina Thomas will be released by Morgan James Publishing on March 1, 2016. Who Do You Think You Are—ISBN 978-1630476564—has 230 pages and is being sold as a trade paperback for $17.95.
About Morgan James Publishing: Morgan James Publishing (www.MorganJamesPublishing.com) provides entrepreneurs with the vital information, inspiration, and guidance they need to be successful. Morgan James Publishing, The Entrepreneurial Publisher™, has been recognized by Publisher’s Weekly for three years on their fast growing press list and is reported as being the future of publishing.
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