NEW YORK—February 7, 2016–Morgan James’s new book release, Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements by Ken Rutsky provides key information that leading Business to Business (B2B) market leaders use to build their marketing machines.
Many businesses want to be a market leaders and enjoy the financial success and recruiting, selling, and market power that market leaders enjoy. Rutsky reveals a proven approach to building leadership in today’s markets through case studies entertaining stories, and practical tools and advice. Launching to Leading is a valuable tool for properly marketing a product to show that it is the best on the market.
Rutsky does not just give advice for how to become a market leader, but provides useful examples that reveal why some businesses fail to lead their market balanced with examples of the businesses that succeed. This comparison is a useful tool for analyzing the strengths and weaknesses in any business. The businesses that succeed have utilized the three big shifts that have changed B2B marketing and Launching to Leading illustrates how all businesses can take advantage of these shifts.
Launching to Leading features tools and techniques that can accelerate a business into market leadership. Rutsky inspires business owners to become a hero to their organization and their customers.
If you would like more information about this topic, or to schedule an interview with Ken Rutsky, please call Nickcole Watkins at 516.900.5674.
About the Author:
Ken Rutsky is a B2B marketing consultant, thought leader, speaker, mentor and author focused on helping his clients achieve breakthrough and market leadership. Today, as the Founder and President of KJR Associates, Ken has implemented and honed his Breakthrough Marketing framework, with successful implementation at dozens of client companies including FireEye, Nimsoft, Sophos and others. Prior to his consulting practice, Ken spent more than 20 years in B2B marketing roles, launching the Intel Inside broadcast co-op program and the Internet’s first affiliate marketing program, Netscape Now.
More About This Title:
Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements by Ken Rutsky will be released by Morgan James Publishing on February 7, 2017. Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements—ISBN 978-1683500346—has 180 pages and is being sold as a trade paperback for $17.95
About Morgan James Publishing:
Morgan James Publishing (www.MorganJamesPublishing.com) provides entrepreneurs with the vital information, inspiration, and guidance they need to be successful. Morgan James Publishing, The Entrepreneurial Publisher™, has been recognized by Publisher’s Weekly for three years on their fast growing press list and is reported as being the future of publishing.
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