NEW YORK – March 7, 2017 – William Donaldson’s new book¸ Simple_Complexity: A Management Book for the Rest of Us: A Guide to Systems Thinking explains how to think about your business as a system and explains why doing so offers greater management insight for leaders, managers, owners and board members.

The fact that businesses are systems is undeniable.  Many leaders and managers, however, make the mistake of not studying the system dynamics or how the system behaves as a complex-adaptive structure.  Simple_Complexity helps managers understand the archetypal system at work in their enterprise, diagnose their unique systems, and improve and reinvigorate them.  Dr. Donaldson employs unifying theories that can be applied by any manager to help an organization excel.  Moreover, by expanding upon previous wisdom written on the individual management topics, Dr. Donaldson provides a more cohesive and valuable resource for those in the field. The text is written in easy to understand language making the content more approachable and accessible.

Simple_Complexity is a powerful and innovative book that takes the little-known concepts of systems thinking and applies them in ways that anyone can understand.  Dr. Donaldson includes real life examples from his 35 years of experience that show just how important it is to start treating a business like a system.  Simple_Complexity provides a systems context that powerfully enriches traditional management thought and practice.  Dr. Donaldson has provided everything a business owner or leader needs to help any organization reach its true potential with Simple_Complexity.

If you would like more information about this topic, or to schedule an interview with Dr. William Donaldson, please call Nickcole Watkins at 516.900.5674.

About the Author:

Dr. William (Willy) Donaldson is a Professor of Management at the Joseph W. Luter, III School of Business at Christopher Newport University. Willy has over 35 years of experience as a Board member and President and has been CEO of 8 companies including a publicly traded company and an international joint-venture. Willy is the Founder and President of Strategic Venture Planning, a management consulting firm that assists boards, investors and senior management teams maximize results. His experience runs from start-up to Fortune 500 companies, from private to public companies, from services to manufacturing, from low to high-tech, and from for profit to not for profit. He is a member of the International Council on Systems Engineering, where he chairs the Enterprise Systems working group.

More About This Title:

Simple_Complexity: A Management Book for The Rest of Us: A Guide to Systems Thinking will be released by Morgan James Publishing on March 7, 2017. Simple_Complexity– ISBN 978-1683500742 – has 216 pages and is being sold as trade paperback for $17.95.

About Morgan James Publishing:

Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold. (www.MorganJamesPublishing.com)

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