NEW YORK—October 2, 2018—Morgan James’s new release, The Smart Start Up: Fundamental Strategies for Beating the Odds When Starting a Business by Tom Hopkins and Omar Periu, provides hopeful entrepreneurs with a proven framework for business success.

Statistics say that eighty percent of new businesses fail within 18 months of opening. Tom Hopkins and Omar Periu are determined to make their readers part of the twenty percent that succeed. They draw from their combined decades of experience in business to help entrepreneurs face the practical and emotional hardships of new business ownership head on. Hopkins and Periu also help readers establish a solid workable foundation upon which they can grow their business through the early stages and create a sustainable long-term business model.

The Smart Start Up is a comprehensive guide that leads entrepreneurs through every step of starting a new business. It covers topics such as self-analysis, evaluating a business idea, negotiation skills, marketing strategies, and more. The Smart Start Up helps readers navigate the many person-to-person relationships they will need to maintain in business, giving tips on working with legal and accounting professionals, hiring the best management and staff, keeping clients happy, and developing strong communication skills.

Whether a new business owner’s goal is to build and sell a business or to create a lifelong legacy that they can pass on to their children, The Smart Start Up has everything readers need to develop a thriving company and achieve their long-term business goals.

If you would like more information about this topic, or to schedule an interview with  Omar Periu, please call Nickcole Watkins at 516.900.5674.

About the Author: Tom Hopkins carries the standard as a master sales trainer and is recognized as the world’s leading authority on selling techniques and salesmanship. He is the author of eighteen books, including How to Master the Art of Selling™, which has sold over 1.7 million copies. His corporate clients have included AFLAC, Best Buy, State Farm, and more. Prior to his retirement in 2018, over 35,000 corporations and millions of professional salespeople through the world utilize his professional sales training materials daily. Tom lives in Scottsdale, Arizona.

Omar Periu and his family fled Castro’s regime when he was only seven years old. As an adult, he went from earning $147 a month at age 21 as a personal trainer to multi-millionaire status by age 31. He is now an internationally known speaker and referred to as the number one “how-to” Motivational Teacher in America. Omar has personally delivered more than 5,000 seminars, workshops, and training programs. He has also trained more than two million people in more than two-thirds of the Fortune 500 companies. He currently resides in Florida.

More About This Title: The Smart Start Up: Fundamental Strategies for Beating the Odds When Starting a Business by Tom Hopkins and Omar Periu, will be released by Morgan James Publishing on October 2, 2018. The Smart Start Up—ISBN 978-1683509370—has 212 pages and is being sold as a trade paperback for $17.95.

About Morgan James Publishing: Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold. ( www.MorganJamesPublishing.com )

 

 # # #